How Has Social Media Affected The Electronic Cigarette Industry?

smoking cigarettes

It is widely believed that Barak Obama became president riding on new media (read social media) and the ouster of Hosni Mubarak of Egypt during the Arab spring was largely fueled by social media. If social media can have such a huge impact of seating and unseating presidents, how has it affected the e-cig industry?
Soft Advertising.
It is a fact that e-cigs were largely driven by online retailers. The online platform is very difficult to advertise on since most search engines regard e-cigs as tobacco products and will not allow companies to run adverts.

Back ground

To begin with it is important to know how e-cigarettes came into existence. The first electronic cigarette can be traced back in time in 1963. Herbert A. Gilbert patented the device that involved replacing the burning tobacco and paper with heated moist air that was flavored. It was until a decade ago that it became popular among its users. Currently there are over 260 brands of e-cigarettes most of which come in various colors and flavors.

The Challenges Of Conducting Research Into Nicotine Addiction.

One of the aspects of electronic cigarettes (those that contain nicotine) that require extensive long term research is the issue of nicotine addiction. Not much is known about the long term use of nicotine in the absence of tobacco smoke.
Studying this matter is presenting scientists with several ethical hurdles that may make it very hard to come up the kind of data that will settle nerves on this matter. The following are some of those challenges.

Research Finds That E-Cigs Reduce Tobacco Use.

A research conducted in the UK, Australia, Canada and the US has found that double the reduction of tobacco use in other nicotine replacement therapies like nicotine patches was registered among e-cigarette users.
The findings of this research that had almost 6000 participants were published in the American Journal of Preventive Medicine in 2013.
The research aimed at finding out why people used e-cigs, how they used them and their attitudes to the electronic devices.
What Did They Find?

My health

Health authorities on e- cigarettes
"There is considerable uncertainty about how the use of e-cigarettes affect your health in the long term . At the current knowledge base Board of Health recommends not to use e-cigarettes - either with or without nicotine. After Health's assessment should be based on the precautionary principle also avoid the use of these products indoors. "
My colleague smoke e-cigarettes indoors - is it harmful to me?

what about the liquid?

The liquid reaches the age of electronic cigarettes sold on the internet refill bottles that may contain high concentrations such . 36 mg / ml of nicotine in a liquid that can be fragrances , for example, strawberry , chocolate , or cola .
A lethal dose of nicotine is 30-60 milligrams for adults and 10 milligrams for children.
Nicotine absorbed both through the skin and mucous membranes , so you can get nicotine poisoning if you spill liquid onto the skin or to take just a few ml of liquid.

Why do you not yet know whether e-cigarettes causes cancer?

Only after several years, you can find out about e-cigarettes causes cancer . It can take many years from the time they are exposed to cancer arises. In addition, you need to examine many people, so you can compare for those who smoke e- cigarettes have more cancer than those who do not.
WHO recommends the use of e-cigarettes covered by the smoking rules and legislation on smoke-free environments , so there is no risk that others exposed to harmful substances from the fumes.
WHO Technical Report Series no. 955 2009. WHO Study Group on Tobacco Product Regulation .

Are they harmful?

We do not know yet. But there are suspicions that it may harm the lungs to inhale fumes and substances from e- cigarettes. It is not considered whether e- cigarettes can make people sick or aggravate the damage to the lungs , as many cigarette smokers .
Carcinogens in e-cigarettes
In a small study , the U.S. Food and Drug Administration (FDA ) tested two types of e-cigarettes and a variety of e-liquids and found low concentrations of :
• Diethylene glycol ( toxic to humans)
• Carcinogenic nitrosamines

What is an electric cigarette?

E-cigarette consists of a cylinder of plastic or metal often with a filament in the form of a light emitting diode . The cigarette typically includes a nebulizer, a battery and a liquid cartridge with nicotine and other chemicals. When the user draws on the cigarette , or press a button to activate it so that the liquid and the chemicals it contains , heated and come in vapor form so that they can be inhaled into the lungs. The fluids, adding e- cigarette , is available as a liquid cartridges, or you can buy refill canisters and even mix and dispense nicotine and flavourings.

difficult questions

E- cigarettes are a new way to smoke . Vapour from Electronic Cigarettes contain chemicals and particles . We do not know how harmful it is to inhale the fumes. WHO recommends that you do not allow smoking of e-cigarettes in places with smoking bans .
On this page you can find answers to these questions :
What is an e-cigarette ?
Pollutant electronic cigarettes surroundings ?
Are e-cigarettes harmful ?
Can you get cancer or other diseases of e-cigarettes ?
Why do you not yet know whether e-cigarettes causes cancer ?


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